Beauty news: ISAMAYA is coming to MECCA
I think it’s safe to say that Isamaya Ffrench is almost without peer when it come to her avant-garde, boundary-blurring approach to makeup artistry. Through her collaborations with fashion industry icons such as Junya Watanabe and Vivienne Westwood, work with publications including Vogue and W Magazine and the launch of her beauty brand ISAMAYA in 2023, Ffrench has become known for redefining beauty norms – and I have long been obsessed.
Her ISAMAYA beauty range is known for its outrageous packaging - the BDSM-inspired Rubberlash Latex Lift Mascara tube, anyone? – and I love that it’s a beautiful extension of her dedication to crafting an entire aesthetic that subverts traditional ideas of beauty and celebrates individuality. From campaigns for cult fragrance brand Byredo and Charli XCX‘s most recent viral look at the Brit Awards, Ffrench and her eponymous brand are always going to take things to the next level – and now you can too, with the brand arriving at MECCA on April 15.
Committed to the notion of ‘active beauty’, the brand goes beyond the norm, creating artistry-inspired makeup with high levels of skin-improving ingredients to boot. It aims to give you the tools to play and express yourself through colour, and it keeps things interesting by launching collections, not dissimilar to the fashion calendar. We've seen Industrial and cowboy-inspired Wild Star, but more recently a core collection of staples like primer, skin tints, lip liners, metallic lipsticks, glaze gel and mascara. MECCA will carry almost the entire core collection, both in store and online.
The ISAMAYA collection at MECCA will include some instant icons, and I’m most excited for the following:
The Colour Correcting Serum $65 AUD, $75 NZD – Your skin’s glow-up in a bottle. This feather-light serum combines colour-correcting pigments and skincare benefits to target pigmentation, dullness, rosacea, and a multitude of skin concerns, unveiling a refined, radiant complexion.
The Sculpting Stick $59 AUD, $68 NZD - Perfect for contouring and adding definition to your face, it features a tapered tip for precise application. Its creamy, blendable texture glides smoothly onto lips, cheeks, and eyes, delivering a fresh, naturally radiant finish. Infused with ceramide boosters, it hydrates and protects from harmful environmental toxins for beauty that feels as good as it looks.
The 5 Point Lift $59 AUD, $68 NZD - an illuminating pen that effortlessly sculpts, lifts, and brightens your face in five key areas. Powered by caffeine and marine bioactives, it erases fatigue with a single swipe, reducing puffiness and dark circles around the eyes. Using light balance technology, it highlights the cheekbones, nose and forehead while hydrating and smoothing for a wide-awake, luminous look—it’s 10 hours of sleep in a tube.
LipLacq $56 AUD, $64 NZD – Delivering bee-stung lips, without needles, LIPLACQ Triple Moisture Restore Tech features Hyaluronic Acid microspheres to penetrate and plump up lips from deep within. A proprietary Botanical Lip Puffer cocktail featuring capsicum frutescens fruit extract, soybean oil, and ginger oil stimulates natural circulation and enhances the appearance of lips for an instant volumising and warming effect, while Vitamin E delivers moisture and regeneration; coffee bean extract protects against the elements. Lips are left plumped, with a vinyl-like finish — supreme shine, without the stick.
Face Glaze $56 AUD, $64 NZD A translucent, gel-based balm for a modern glass-like glow. Infused with Skin Bodyguard (brown algae) and Phyto Collagen Activator, it hydrates, plumps, and enhances natural radiance for a dewy finish.
Come April 15, see you at MECCA!
The Sculpting Stick $59 AUD, $68 NZD - Perfect for contouring and adding definition to your face, it features a tapered tip for precise application. Its creamy, blendable texture glides smoothly onto lips, cheeks, and eyes, delivering a fresh, naturally radiant finish. Infused with ceramide boosters, it hydrates and protects from harmful environmental toxins for beauty that feels as good as it looks.
The 5 Point Lift $59 AUD, $68 NZD - an illuminating pen that effortlessly sculpts, lifts, and brightens your face in five key areas. Powered by caffeine and marine bioactives, it erases fatigue with a single swipe, reducing puffiness and dark circles around the eyes. Using light balance technology, it highlights the cheekbones, nose and forehead while hydrating and smoothing for a wide-awake, luminous look—it’s 10 hours of sleep in a tube.
LipLacq $56 AUD, $64 NZD – Delivering bee-stung lips, without needles, LIPLACQ Triple Moisture Restore Tech features Hyaluronic Acid microspheres to penetrate and plump up lips from deep within. A proprietary Botanical Lip Puffer cocktail featuring capsicum frutescens fruit extract, soybean oil, and ginger oil stimulates natural circulation and enhances the appearance of lips for an instant volumising and warming effect, while Vitamin E delivers moisture and regeneration; coffee bean extract protects against the elements. Lips are left plumped, with a vinyl-like finish — supreme shine, without the stick.
Face Glaze $56 AUD, $64 NZD A translucent, gel-based balm for a modern glass-like glow. Infused with Skin Bodyguard (brown algae) and Phyto Collagen Activator, it hydrates, plumps, and enhances natural radiance for a dewy finish.
Come April 15, see you at MECCA!
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