Daily delight: Smashbox Photo Finish Lid Primer

A brand that develops and testdrives all of its products literally on the runway, Smashbox are about to release the Photo Finish Lid Primer, for “creating the perfect canvas for shadow application”. You can wear this universal shade under shadow to increase longevity and prevent creasing, or alone to correct discoloration on lids for the perfect nude eye during the Summer months. You can also try dabbing Lid Primer under eyes to banish dark circles, and it won’t irritate as it’s refreshingly fragrance free, oil free and paraben free. Smashbox New Zealand’s Neisha Henry says that the team “could not have lived without this little gem at Air New Zealand Fashion Week… Just like our face primer, this vitamin-packed formula glides on and instantly smoothes and perfects lids. It gives shadow the staying power to withstand anything…….even the
occasional all-nighter!” High performance ingredients in this all new release include Phytomoist, a plant-based hyaluronic acid for ultimate moisturisation, and amino acids for skin smoothing benefits. Soft focus pearls help diminish the appearance of fine lines on the lids, while the patented Qusome delivery system ensures all ingredients penetrate the skin to deliver effective results.
Photo Finish Lid Primer was one of the key products used by Neisha to create the look above at the ghd New Generation show at ANZFW, photo by the wonderfully talented Guy Coombes.